Introduction to radio: blog tasks

 Read Media Factsheet #224 Understanding the Industrial Context of Radio. This will give you a wider perspective on industry contexts for radio with particular focus on the industry theorists (Hesmondhalgh, Curran & Seaton, Livingstone & Lunt). Answer the following questions: 



1) Read the first two pages of the factsheet. How does the Factsheet argue that radio still has cultural significance in the digital age? 

Radio content sparks the imagination in totally different ways than visual mediums and is a reason it still remains hugely popular 

2) Look at the page 4 section on media theories. Briefly summarise the ideas of Curran and Seaton, Hesmondhalgh and Livingstone and Lunt.

Curran and Seaton is media output concentrated in the hands of a few.
Hesmondhalgh is the media but profit before creativity 
Livingstone and Lunt is media regulation should have 
a consumer based approach 

3) What is the definition of public service broadcasting?

 Media products that serve for public interest and not for profit 

4) Look at the list of eight key principles for BBC Radio on page 6 of the factsheet. Choose the three you think are most significant and explain why.

Direct funding, attention to minorities, competition in good programming rather than numbers 

5) What does the Factsheet suggest is the future of PSB radio? Do you agree?

Its future is looking more precarious, I agree as a younger audience may not be willing to pay for the license fee 

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