Clueless film review
Clueless is a traditional 90s film that is targeted towards teenage girls, it follows similar conventions as the film 'mean girls'. Clueless follows typical teenage lifestyle in Beverly hills while with comedy to keep the audiences attention. Blumer and katz uses and gratifications ca be incorporated through diversion as a source of entertainment, personal identity audiences see themselves in the characters and surveillance audiences learn about the upper class lifestyle. This can be shown through the main character 'Cher' who lives in a large mansion and has a highly fashionable wardrobe and thinks she's better than all the high school boys, this creates an image for the audience of an upper class teenage life. This aligns with David Gauntlets idea of identity as he claims that the media provide tools that audiences use to shape themselves through Cher's fashion sense and social life. The film also incorporates Mulvey's male gaze through the centred shots of females and the outfits. However it subverts it as Cher knows how she looks and acts on it, this shows an idea of self empowerment and challenges traditional male perspective. Clueless can also be recognised with the concept of post modernism and Baudrillard's concept of hyperreality through the Beverly hill settings creating a simulation of teenage life through the luxury cars and Cher's father paying for her driving tickets with ease. Relationships in clueless are presented as a social hierarchy through Cher's friend dating a highschooler and being criticised by Cher, relationships in the film also highlight the difference between attraction and emotional connection as Cher initially pursues Chrisitian due to his appearance and later realises her feelings for Josh, this overall concept reflects Perkins idea of stereotypes theory with the popular girl and the love interest.
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