Statement of intent updated

 In my coursework, I will use a fictional artist called AHH. I will focus on TikTok and print to help establish the artists target audience from a range of teenagers to young adults who are predominantly working to middle class. The track used is starlight by Dave this track symbolises hope and guidance to establishing the artists AHH brand identity and promote the artist further.

For media language, I will show this through the chosen setting which connotes the upbringing and lifestyle of the artist AHH, these characteristics will be highlighted through the use of graffiti backgrounds, everyday activities and a street like setting to further reinforce urban identity. Media language will also be shown through the TikTok video conventions using close ups, direct address and challenge, All of these 3 TikTok videos will include some of these ideas. For example one TikTok video will include an interview on the artist, this will engage the audience as they get to understand the artists identity and it follows traditional TikTok videos. All of these ideas will link to the TikTok's platform inform approach while also advertising and promoting the artists brand. The three billboard posters will follow conventions through having the release date of July 2nd , the promotion of Netflix where they can watch the documentary and having 3 different original photos constructed to promote each era on all 3 billboards.

The media representation will be incorporated through reinforcing media and youth stereotypes within an urban context . This will be through the costumes, location and traditional TikTok media. The fast paced editing and direct engagement will attract the audiences attention in the past paced environment of TikTok. David gauntlets theory  focuses on how media influences self identity and understanding can be interpreted through representing people with complex and different identities, this creates a media product that aligns with gauntlets idea of identity and encourages audiences to construct and explore themselves in the product, this further supports the brand identity of AHH and increasing the awareness to viewers due it being both relatable and aspirational.

My coursework will target gen z and an audience ranging from 16-25. This audience will be highly engaged and on the platform TikTok and predominantly using digital media to listen to music. The track starlight, will attract this audience through the genre hip hop and grime which are genres typical to the youth, this further promotes AHHs brand identity as audiences will begin to learn the genre of his music. Blumer and Katz uses and gratification theory can be used through diversion as audiences can use this song to distract people from real life issues, personal identity can be seen by audiences sharing similar backgrounds and experiences similar to the artist AHH and the song starlight. In my print coursework I will focus on ideas grabbing the readers attention through bold and vibrant colours and typography attracting the target audience.

The industry context is important, as TikTok has become a key platform for promoting music. Its algorithm allows content to reach large audiences quickly based on engagement, meaning AHH can gain visibility without relying entirely on traditional media. This can lead to increased streams on platforms such as Spotify, generating revenue and building a fanbase. The use of print alongside digital media creates cross-media synergy, ensuring the campaign reaches both online and offline audiences. The artist would be associated with OVO Sound, which supports similar artists and strengthens the credibility of AHH within the music industry.